The GMCVB Communications team secures earned media coverage on behalf of the Greater Miami and Miami Beach brand with the purpose of inspiring travel to the destination. The team also works to communicate travel advocacy and industry messaging to stakeholders and local press. The travel and hospitality industry is the number one economic engine for Miami-Dade County and the Communications team is responsible for keeping an open dialogue between the GMCVB organization and the local industry. In addition to daily publicity efforts, the division creates experiential marketing and press events around the world to bring the brand to life for thousands of consumers while generating press coverage in novel and creative ways.
Meet the Team
MELINA MARTINEZ-ECHEVERRIA
DIRECTOR OF COMMUNICATIONS LATIN AMERICA / CARIBBEAN
For media assistance from other regions, including Asia, Russia, Middle East, and Australia:
