Research & Strategic Planning supports the Greater Miami Convention & Visitors Bureau’s (GMCVB) various marketing programs by gathering and analyzing data and trends. The Division assists with effective strategic planning by tracking key industry benchmarks and ongoing in-depth analysis of visitor trends through the collection and dissemination of data through multiple channels. Research & Strategic Planning also conducts specialized research for GMCVB partners and responds to data inquiries from various groups including partners, media and staff.
Meet the Team
