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Strategic Sales & Marketing

An expanded sales and marketing strategy should focus on diversifying the Greater Miami brand in alignment with the destination's evolution in both the leisure and meetings sectors.

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Proactive Destination Development

There are significant opportunities for expanded collaboration among the GMCVB and local economic development agencies and community organizations to leverage their collective assets, knowledge and networks more strategically.

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Improved Hospitality Culture

Quality customer service is paramount in the global visitor economy, and destination organizations need to ensure that the level and spirit of hospitality in the region answers the demands of modern travelers.

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Enhanced Mobility

Mobility is key to moving visitors around to explore more of Greater Miami.

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Long Term Organizational Sustainability

The GMCVB has been effective as a catalyst for visitor and economic growth during the last several decades.

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Stronger Community Alignment

As the visitor economy grows, it's imperative for the GMCVB to elevate its local community advocacy to ensure civic organizations and residents understand the value of leisure travel, meetings and conventions and large events.